methodology

We are designed to execute the mission with you.

We have spent years conducting research whilst working with clients in the field. These findings and experiences have brought us valuable insights into the structure and variables of international expansions.  With the use of our Expandition cycle, we can assist you in navigating all obstacles whilst creating a very practical plan forward. We don’t just present a plan. Dive into the methodology and the management trails we offer.

STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
EXPANDITION CYCLE
TRAIL 01
EX:PLORE   // STEP 01 INTELLIGENCE
           /  STEP 02 SCOUTING UNIT
           /  STEP 03 RAIDING SQUAD
TRAIL 02
CON:DUCT   // STEP 04 DEPLOYMENT FORCE
TRAIL 03
HAR:MONIZE // STEP 05 LOCAL INTEGRATION
                      & ADAPTATION UNIT
            / STEP 06 MONITOR & CONTROL
            / STEP 07 EVALUATION &                       FEEDBACK
To find out more about each step, discover this interactive model on desktop or
ex:plore // STEP 1
○ INTELLIGENCE
Market intelligence is the key to making smart decisions. Gather knowledge to be able to build your plan. Learn with us what you need to know, and why.
ex:plore // STEP 2
○ SCOUTING UNIT
Next, scan the environment and validate the initial gathered intelligence.

You'll need to know what information is valuable in relation to your environment. You are going to choose an entry mode.
ex:plore // STEP 3
○ Raiding Squad
Deploy significant resources to support the chosen entry mode.
CON:DUCT // STEP 4
○ deployment force
Effectively execute your complete deployment to the new country.
HAR:MONIZE // STEP 5
○ LOCAL INTEGRATION
& ADAPTATION UNIT
You will organise your recruitment, knowledge transfer and cultural adaptation.
HAR:MONIZE // STEP 6
○ MONITOR & CONTROL
Close the loop with the lessons learned. Be more independent in your next international expansion.
RE:ITERATE // step 7
○ Evaluation
& Feedback
Evaluate the process and discuss the learnings. Give and get useful feedback and pursue them into intentions and/or actions, for your next international expansion.
EXPANDITION CYCLE
01 // ex:plore
   /  STEP 01+02+03
02 // CON:DUCT
   /  STEP 04
03 // HAR:MONIZE
   /  STEP 05+06  
04 // RE:ITERATE
   /  STEP 07  
Every part of the expeditionary cycle has its characteristics. Hover over the steps to find out more.
ex:plore // STEP 1
○ INTELLIGENCE
Market intelligence is the key to making smart decisions. Gather knowledge to be able to build your plan. Learn with us what you need to know, and why.
ex:plore // STEP 2
○ SCOUTING UNIT
Next, scan the environment and validate the initial gathered intelligence.

You'll need to know what information is valuable in relation to your environment. You are going to choose an entry mode.
ex:plore // STEP 3
○ Raiding Squad
Deploy significant resources to support the chosen entry mode.
CON:DUCT // STEP 4
○ deployment force
Effectively execute your complete deployment to the new country.
HAR:MONIZE // STEP 5
○ LOCAL INTEGRATION
& ADAPTATION UNIT
You will organise your recruitment, knowledge transfer and cultural adaptation.
HAR:MONIZE // STEP 6
○ MONITOR & CONTROL
Close the loop with the lessons learned. Be more independent in your next international expansion.
RE:ITERATE // step 7
○ Evaluation
& Feedback
Evaluate the process and discuss the learnings. Give and get useful feedback and pursue them into intentions and/or actions, for your next international expansion.

Management services

Our Expandition cycle identifies three key stages of international expansion. Explore, conduct and harmonize are three distinct management trails, designed to meet you where you face your challenge. All orientations are tailor-made to your specific international expansion.

// EX:PLORE

MANAGEMENT TRAIL ONE

01 INTELLIGENCE
02 SCOUTING UNIT
03 RAIDING SQUAD
ABOUT

Our flagship service. A complete management trail including detailed market intelligence, strategic sessions, and a big emphasis on execution of the reconnaissance and raiding operations.

timespan

On average, our clients spend a year with us during this stage. Afterwards, they are ready to deploy their operation in the targeted markets. Moving onto management trail two.

TOOLS

We offer an immersive course with you and your company to kick off together in a strong fashion. We will work with our Expandition workbook, providing you a clear roadmap. Afterwards, we will organise our coöperation and start moving forward.

outcome

Clear decisions on (1) country (2) entry mode (3) Business Strategy (4) Operational planning - including budgets. With those decisions we will work for the majority of the year and evaluate our results, together.

FOR WHO

This trail is suitable for executives at large corporations, as well as startups with a strong local presence. We work with CEO’s, Managing Directors, Sales Directors, Founders, International Business Developers, International Recruitment Managers and a whole host of other people that want to succeed abroad.

Contact us for management trail 1 // EX:PLORE
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// CON:DUCT

‍MANAGEMENT TRAIL 2

04 DEPLOYMENT FORCE
ABOUT

Entering a country is the first step. It’s hard and difficult work and a serious investment. In this second phase you have collected evidence to deploy your resources into this new market. How to manage this process of scaling your efforts and resources is the topic of this service.

timespan

Deployments can take months and sometimes years. This is fully dependent on your mission. Where our "EX:PLORE" session is very hands-on, our "CON:DUCT" is much more hands-off. This means that we will work together on important decisions and operations, but that your company puts its own disciplines forward.

outcome

Scaling can come with a lot of pain. We aim to make the pain manageable and enjoyable. A smooth process will give you the confidence and ease of mind while making decisions. 

SUITABLE
FOR

This is for people who are serious about their expansion. You have done all the homework and know what to expect. We can be your partner to deploy as successfully as you possibly can.

Contact us for management trail 2 // CON:DUCT
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// HAR:MONIZE

‍MANAGEMENT TRAIL 3

05 LOCAL INTEGRATION & ADAPTATION UNIT
06 MONITOR & CONTROL
07 EVALUATION & FEEDBACK
ABOUT

In the new reality, local integration, cultural adaptation, and intelligent knowledge transfer will be key ingredients to the lasting success of your international expansion. Our team will facilitate various short interventions to prepare and monitor the integration.

timespan

On average we work on this subject matter for about 6 months on a hands-off basis.

outcome

Diverse teams with people from a variety of cultures each bring their strengths and challenges. Our core focus is to make sure that people are aligned on their mission by setting the right incentives and creating a mutual bond that can endure the inevitable challenges.

SUITABLE
FOR

For any team and company that has expanded internationally, or even nationally. As culture does not account for territorial borders we have found this management trail suitable for every scale-up.

Contact us about //Har:monize
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++ EXTRA SERVICES

+ RED TEAMING

+ CUSTOM TRADE EVENTS

+ MARKET RESEARCH
RED TEAMING

Criticalthinking is fundamentally what set’s great strategy execution apart. Ourred-team engagement is a one-of intervention that allows your people tochallenge their own beliefs and come up with creative solutions to moveforward.

CUSTOM TRADE EVENTS

We can helpyou organize trade events in selected markets to engage with prospects, networkwith investors and create visibility.

MARKET RESEARCH

One-ofmarket research is sometimes perfect for companies who are designed to expandinternationally and are looking for a traditional intelligence product that canhelp them on their mission.

Contact us about our extra services
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reviews

To be reviewed. Companies from across the board have serious questions about how to organise their international expansion. Whether this is the first time or whether it’s a new product ready for new markets, we focus on this operation day-in-day-out, making us a specialist in navigating a conundrum of important questions. Because let’s be honest, there are a lot of decisions to be made.

Our values mean the most to us.

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"Working with us means working with upright people who dearly love what they do, always with a win-win mindset and to get the most out of every opportunity."

We aim to learn

Bram takes the lead and will guide the people during the expansion, does his research and will make sure the whole process comes to a successful end.

We enable people

Bram takes the lead and will guide the people during the expansion, does his research and will make sure the whole process comes to a successful end.

We lead and guide

Bram takes the lead and will guide the people during the expansion, does his research and will make sure the whole process comes to a successful end.

We do aftercare

Sophie works as our International Branding Associate. She carefully creates strong brand based upon strategy that fits the path your new business will take.

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Five Star review in green yellow or lime by Van Kleef andersson clients
"It is my pleasure to recommend Bram van Kleef as a business development advisor. We have been working together with Bram for more than a year. His professional attitude and good ideas has been a big aid in our company. We have won few contracts due to common efforts.
We would highly recommend his services."
Seacon  x Van Kleef Andersson
Janusz Kutkowski
SEACON Engineering
Five Star review in green yellow or lime by Van Kleef andersson clients
"We had the opportunity to work with Van Kleef / Andersson working on creative solutions to further expand our collaboration with multiple teams within ASML. What stood out was how interactive and practical the session was.
We experienced multiple lightbulb moments throughout the day. Bram was very well prepared and managed to convey his ideas and enthusiasm clearly. We are excited to deep-dive into the solutions we ourselves came up with under his coaching and guidance. I can highly recommend working with Van Kleef / Andersson for creative and inspiring solutions to your business problem."
ASML x Van Kleef Andersson
Renee Malone
Manager Talent Sourcing ASML
Five Star review in green yellow or lime by Van Kleef andersson clients
"We went throught a critical analysis of a strategic topic. Bram helped us analyze and orient one of our core businesses in green additive manufacturing."
Fraunhofer  x Van Kleef Andersson
Max Biegler
Fraunhofer IPK

We simply love to connect

Just ask us anything about your mission, your ideas, fails and wins — we are here to make your best plans come to an outstanding execution.

Your partner for international expansion Bram van Kleef Andersson Book now Calendly profile picture best strategy practices management expansions international
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